Our History & Our Story
Each of us holds a unique narrative shaped by knowledge, encounters, and life experiences. Our ambition is to embody the everyday luxury outerwear brand that people worldwide can rely on. Every venture enriches our essence, fostering fresh perspectives and broadening our horizons. What sets us apart is our collective industry expertise. We entered the fray not to conform but to carve our path to prominence in our distinctive style.
Building enduring relationships begins with our dedicated team here in Canada and extends to our overseas counterparts who have become akin to family. From late nights to early mornings, bridging time zones, we share a commitment to excellence. Whether it's sourcing the perfect trim or material, matching exact colors, or refining intricate artworks, we pour boundless energy into what may seem like minor tasks but are, in fact, pivotal to our brand's identity.
About us
We chose the name "Lynx" for our brand because it embodies qualities that resonate deeply with our mission and values. Like the Lynx, we aim to be agile, adaptable, and fiercely independent in our approach to business. The Lynx's keen senses and stealthy nature reflect our commitment to sharp observation and strategic thinking, enabling us to navigate challenges with precision and finesse. Additionally, the Lynx's elusive yet captivating presence aligns with our desire to intrigue and captivate our audience, leaving a lasting impression that sets us apart from the competition. Overall, "Lynx" encapsulates the spirit of our brand and serves as a powerful symbol of our commitment to excellence and innovation.
